The (Not-So-Bright) Future of Chocolate
Recently, there have been alarming reports about rising cocoa prices – and therefore rising chocolate prices. Why is cocoa getting more expensive? Is there a way to stabilize cocoa prices?
The answer to the first question is actually quite simple. It’s a tale as old as time: the game of supply and demand. Due to increased purchasing power in Asia, mainly in India and China goose canada, demand for chocolate is growing. It is even predicted to rise by 30% by 2020. Other factors influencing cocoa prices range from extreme weather, climate change, pests and diseases to speculation and political instability in producing countries.
So how can we make sure chocolate remains affordable?
By investing in small-scale farmers. You see, complacency and disregards for these farmers are also a big part of the problem. More than five million small-scale family farmers are
responsible for 90% of the world’s supply of cocoa. Unfortunately, many of these farmers have to use outdated farming methods and are short of resources to invest in fertilizers or new cocoa plants. Many of the cocoa farmers see no future in their sector and urge their kids to work in the more profitable rubber production or move to the city, as their communities lack decent sanitation, education and healthcare services.
Genauva is well aware of this worrisome situation, and that’s why we are supporting the Quality Partner Program (QPP). This program aims to improve the life quality of cocoa farmers in Ivory Coast and Cameroon by training them to produce and harvest in a sustainable manner canada goose, resulting in higher volumes and thus higher incomes for the farmers. Other activities of the QPP include co-funding of schools and health care measures such as distributing mosquito nets and medical kits, sponsoring vaccination programs and providing access to clean water.